A heritage brand and website for a 1911 country club

Sleepy Hollow Country Club was founded in 1911 in a Gilded Age mansion above the Hudson. It runs golf, tennis, squash, stables and a full events calendar. Its website was a standard club template that said little about any of it.

One of our designers worked a season at the club in 2018 and knew how members talk about the place. We offered the club a redesign as a concept and gave ourselves a month to show it.

The club sits in the village of Sleepy Hollow, home of the Headless Horseman. We put the horseman in a crest and drew it in textured gold, so it reads like an old engraving on a cap or a golf bag as well as on screen.

IM Fell English, a revival of 17th-century print type, sets the headings. Acumin Pro handles everything practical. The colors come from the grounds: forest green, linen and ochre.

We redrew the 1892 clubhouse as an engraving and set it behind the hero, with portraits of the founding members along the front. Below it, every part of club life gets a spread of its own, from golf to the stables to weddings.

The layout borrows from luxury print. Cream panels, thin rules, black and white photography and a single illustration per section keep a long page calm to read.

The golf page opens on an illustrated map of the course between the Hudson and Allen Lake. Members and guests hover a hole to see its par and a short note, then step through the course hole by hole.

Further down, a course overview sums up each golf area with its holes and par.

Members sign in with their member number and land on a personal snapshot, which shows weather at the club, upcoming reservations and club news. The portal keeps the engraved clubhouse, the green and the gold, so it feels like the same club as the website.