A website for hospitality payments

Embedded payments are hard to picture. A guest books through an OTA, a booking engine or at the front desk, and the money has to reach the hotel without anyone at the property touching card details.

We designed that journey as one loop: three booking channels feed the hotel's software, Kovena works inside it, and payments come out automated. Ten seconds, no text to read, and it still opens the homepage today.

Kovena sells to hotels and to the companies that build hotel software. A hotel owner wants fewer chargebacks and no card numbers at the front desk. A property management system or booking engine wants a new revenue stream and an integration their developers can ship fast.

One site serves both. The homepage opens with what both care about, then each audience gets its own page in the same structure: a hero that names their problem, a checklist of what Kovena does, then the numbered benefits.

Most payments sites look alike: trust strips, floating cards, stock handshakes. Kovena had no icons of its own, so we built a themed hotel set, which includes a suitcase, room keys, a key card, the building, and a door hanger.

Kovena's elephant rides on the luggage tags, and the suitcase still sits under the homepage headline.

Each audience gets its own column on the homepage, side by side, so nobody needs an extra click and every buyer sees the other side of the deal too.

The pages share a few parts: checklist panels, numbered benefit cards, a dark band that closes each page. Four years later, Kovena's live site still runs on them, now with a white hero and the payment animation.