A wine shop as good as the wine

Kilikanoon has made wine in South Australia's Clare Valley since 1997, and its Shiraz and Riesling collect gold medals and 95-point scores. The old website didn't match the wine. For example, seven menu links ran onto a second line, and a full-screen photo slider stood between visitors and the shop.

Kilikanoon wanted a site that sells wine online, grows the wine club and tells the story of the estate. The logo stayed. The colors, type, layouts and shop are new.

We started with the people who buy. Online shoppers want to find a wine fast and check its awards. Club members manage their deliveries. Cellar door visitors book a tasting. Trade buyers look for a distributor.

We studied how leading Australian wineries sell online, then sorted all of Kilikanoon's content into five menu groups: Our Wines, Wine Club, Visit, About and Contact. That map became 24 page types, each designed for desktop and mobile.

The shop filters by collection, year, region, variety and price. Sold-out wines stay on the page, grayed out, so regulars can still find them. Each product page answers what a buyer asks before paying: what the wine tastes like, which awards it won, what to serve it with, and what a bottle or a case costs.

Tasting notes sit in three short cards for color, nose and palate. Awards show as medals with the score and the competition under each one.

Kilikanoon runs two clubs. The Covenant sends cases of wine through the year. The Collective gives members news, better prices and cellar door perks. Both sit on one page, so the choice takes seconds.

Covenant members build their own case at up to 25% off. They pick how many cases and how often, then add reds, whites and sparkling until the counter reaches a full case. Cellar door tastings follow the same idea: four options, each with its price, length and a booking button.

Every page comes from one set of parts. Six colors taken from the bottles and labels, Lora for headings, Poppins for text, and a library of buttons, cards, filters and popups. New wines, events and news stories drop into the same components without a designer.

On phones, the shop, the club builder and the checkout keep the same steps as on desktop.